Terraforms
Nature and Science Meet in Your Home
Terraforms specialise in supplying rare and beautiful indoor plants to the good people of the UK from every exotic corner of the globe. As a customer you'll get more than just a house plant, you'll be buying into a deeper horticultural experience.
The Setup
When the Terraforms team approached us they were keen that we develop a brand that felt modern and open, but also one that ensured the underpinning science of the plants came through in every interaction. These are specialist plants that are of course for everyone, but Terraforms also cater for the more discerning enthusiasts, a community that are passionate about exotic plants and the supporting botanical data.
The Delivery
The new brand identity feels playful and organic, and yet it’s designed with a cleanliness and simplicity that reflects the rich botanical data accompanying every plant. The clean visuals are balanced with structural macro photography that makes sure it’s always about the plants. For the specific data sheets, we drew inspiration from information signage that can be found in botanical gardens and arboretums throughout the UK. We wanted them to feel practical, scientific and data rich to underpin the specialist nature of each plant.
Skills
brand consultancy
Brand guidelines
visual identity
