London Transport Museum

Brand new product line for the London Transport Museum Shop celebrating the famous London Underground lines by length


  • Graphic Design
  • Illustration
  • Art Direction
  • Print Design

As well as being a great day out, the London Transport Museum is the custodian of all the wonderful London Underground based design through the ages. So it was a real privilege to be asked to work on their latest signature museum shop range celebrating the world’s most iconic underground system.

The main design is constructed from all tube lines, exactly sized to match their real-world length in kilometers.

We produced designs for a new set of posters using both the full design and selected lines grouped together for more colourful variations and more flexibility in the range.

We also produced a new range of clothing featuring the hero design in multiple formats.

The London Transport Museum shop is a wonderland of Tube themed goods so we wanted designs that were bold with a new spin on them but still instantly recognisable.

It’s very satisfying to see the studio’s design work come to life across a really varied product range, especially for something as globally iconic as the London Underground. It’s fantastic that we’ve been able to contribute a little bit to the journey.

Next project

Wada Foods

Wada Foods is an new and innovative Nigerian/UK snack company shaking up the traditional pub snack sector. Think spice and plenty of flavour!


  • Brand Identity
  • Creative Direction
  • Packaging Design
  • Illustration
  • Brand Positioning