A new brand identity and design system for the Children’s Commissioner for England.
- Brand Identity
- Creative Direction
- Print Design
- Project Management
We worked closely with the Children’s Commissioner to create an identity that was less frivolous than the previous incarnation to better reflect the importance of their work across England.
We introduced a new logo mark that uses the two capital Cs to create a protective zone of care and safety at the centre, key to everything they do.
The redesign stretched across all aspects and touch points, both physical and digital, to create a flexible but unified visual language.
We developed new templates for publications and other print collateral that made the most of bold new brand assets and a simpler colour palette, all supported by a more rigorous set of guidelines.