We worked in partnership with the good folk at Weber Shandwick to create the naming, branding and packaging design for this funky new charity RTD can range.
- Brand Identity
- Creative Direction
- Brand Naming
All proceeds from the sales of Mayfly will go to the Bug In The Brain charity, helping to fund brain tumour research and support in the UK. That’s why we wanted something that looked a bit different.
We wanted to create a brand that felt fun and a little wild, something to capture the spirit of summer. A hand drawn logotype and illustrations help give everything a sense of freedom.