Bold Foods
Bold Tastes Need Bold Designs
Bold Foods is an innovative UK food services company that specialises in pioneering flavour creation, development and testing. We worked with them to create a new brand identity and design system that's unapologetically bold.
The Setup
As the business was growing and becoming an ever more leading voice in the industry, it became clear that a new and more purposeful brand was required to better reflect the direction of the company and the expanding range of products and services.
The Delivery
To support the strapping flavours and the pioneering attitude of Bold Foods, the new Bold logo is always slightly too big for the space it's in, with cropped edges that create a feeling of fullness and plenty. The wider visual identity follows this route with beautiful, close cropped macro photography of sweet ingredients and a strong and dynamic colour palette to match the brand's unapologetic approach.
Skills
brand consultancy
Brand Naming
Brand Positioning
Brand guidelines
design systems
kinetic branding
visual identity
