Wada Foods
Wada Foods is an new and innovative Nigerian/UK snack company shaking up the traditional pub snack sector. Think spice and plenty of flavour!
Discipline__
- Brand Identity
- Creative Direction
- Packaging Design
- Illustration
- Brand Positioning
We wanted to create a brand that was stuffed with personality and that reflected the punchy flavours of the snacks.
The final result is one we’re very proud of in the studio, the client loved it and we’ve just been featured by the good folks at DesignRush in the Best Design Awards. So a snackcessful job all round.
We worked with the Wada team to create packaging with a hint of retro good times and a big nod to the brand’s global story, all achieved through a set of playful collectable stickers.
We chose typography that was bold and stood up to the strong colour pallete and created a rich library of supporting assets that personalised each pack. The stamps and stickers were inspired by travel document and luggage stamps to pay homage to the brand’s globe trotting heritage.