Wada Foods
Wada Foods is an new and innovative Nigerian/UK snack company shaking up the traditional pub snack sector. Think spice and plenty of flavour!
Discipline__
- Brand Identity
- Creative Direction
- Packaging Design
- Illustration
- Brand Positioning
We wanted to achieve a brand look that was stuffed with personality and reflected the punchy flavours of the snacks themselves. The client wanted a hint of retro with a big nod to the brand’s global story which we achieved through a set of playful collectable stickers.
We chose typography that was bold and stood up to the strong colour pallete and created a rich library of supporting assets that personalised each pack. The stamps and stickers were inspired by travel document and luggage stamps to pay homage to the brand’s globe trotting heritage.