Working in partnership with PepsiCo’s Communications team in New York, we have designed and developed Pepsico.com to become a world leading corporate platform.
- Art Direction
- CMS Development
- Digital Strategy
- Project Management
Taking the legacy Sitefinity platform and starting afresh, we produced all new user flows, UX and built a new, more streamlined CMS.
To ensure that the user journeys were as intuitive and clear as possible, we created comprehensive UX documentation and mapped the entire digital ecosystem to cover all aspects of the platform’s interactions, from complex filtering for news stories all the way through to the taxonomy for the PepsiCo product range.
To support the UI design, we crafted a full icon system to be used not only online, but across all PepsiCo communications.
We also created a broad range of infographics, illustrations and supporting brand collateral for the launch of the new site.