Inalytics
Inalytics are changing the financial industry by identifying skill and taking the risk out of investment.
Discipline__
- Brand Identity
- Art Direction
- Creative Strategy
- Campaign Creative
- Project Management
- Print Design
Inalytics stands for innovation, careful prediction, and rigorous analysis. We were tasked with creating a new visual identity that would clearly communicate what Inalytics stands for, identifying skill among complexity.
The new brand language is designed to reflect Inalytics’ ongoing mission to create simplicity from chaos and to show that luck has nothing to do with successful investment.
The project involved reimagining Inalytics’ existing brand to make it more visually articulate through considered art direction, typography, imagery and a new visual design system for both print and digital design.
To extend the brand we designed a new bespoke icon system and a supporting illustration style utilising the brand hexagon and a montage approach to help tell more in-depth stories.
We also created a new campaign messaging
framework to reposition Inalytics as the only investment platform in the world with such accuracy and insight.
CPAG Brand Refresh
A 2023 brand refresh for Child Poverty Action Group, one of our oldest clients and one of the UK’s leading charities, fighting to keep children out of poverty since 1965.
Discipline__
- Brand Identity
- Art Direction
- Creative Strategy
- Campaign Creative
- Project Management
- Print Design