Flume Sales Training
Sales Training experts Flume asked us to reimagine their brand so that they had a stronger visual voice to support their industry leading approach to training.
- Brand Identity
- Art Direction
- Print Design
- Project Management
The new brand mark is a stylized ‘F’ that represents continuing levels of performance improvement. We coupled this with a bold but simple primary colour palette.
We created a design system using the blocks from the brand mark so that everything from training manuals to social posts could be framed using the blocks.