![](https://coloridostudios.com/wp-content/uploads/2021/06/Flume_7.png)
Flume Sales Training
Sales Training experts Flume asked us to reimagine their brand so that they had a stronger visual voice to support their industry leading approach to training.
Discipline__
- Brand Identity
- Art Direction
- Print Design
- UI/UX
- Project Management
![](https://coloridostudios.com/wp-content/uploads/2021/06/Flume_1.png)
![](https://coloridostudios.com/wp-content/uploads/2021/06/FLUME_LOGOS.png)
The new brand mark is a stylized ‘F’ that represents continuing levels of performance improvement. We coupled this with a bold but simple primary colour palette.
![](https://coloridostudios.com/wp-content/uploads/2021/06/Flume_3.png)
We created a design system using the blocks from the brand mark so that everything from training manuals to social posts could be framed using the blocks.
![](https://coloridostudios.com/wp-content/uploads/2021/06/Flume_4.png)
![](https://coloridostudios.com/wp-content/uploads/2021/06/Flume_5.png)
![](https://coloridostudios.com/wp-content/uploads/2021/06/Flume_6.png)
![](https://coloridostudios.com/wp-content/uploads/2021/06/Flume_2.png)
![](https://coloridostudios.com/wp-content/uploads/2021/06/FLUME_PATTERN.png)
![](https://coloridostudios.com/wp-content/uploads/2021/06/Flume_Header.png)