British swimwear brand Deakin&Blue asked us to reimagine their whole visual identity, giving them a cleaner look and a more elegant, distinctive style.
- Brand Identity
- Art Direction
- Packaging Design
- Project Management
The new brand mark is constructed of concentric water ripples, forming a ‘D’ and a ‘B’.
With limited budget for a beach shoot, we decided to capture the brand imagery in a studio and then created a set of montages, each one representing a key swimming environment.
We wanted to capture some timeless art deco style within the new visual language, speaking to the heritage of the brand story. We put a modern spin on this to keep everything looking contemporary.