![](https://coloridostudios.com/wp-content/uploads/2021/06/DeakinandBlue_Header.png)
Deakin&Blue
British swimwear brand Deakin&Blue asked us to reimagine their whole visual identity, giving them a cleaner look and a more elegant, distinctive style.
Discipline__
- Brand Identity
- Art Direction
- Packaging Design
- UX/UI
- Project Management
The new brand mark is constructed of concentric water ripples, forming a ‘D’ and a ‘B’.
![](https://coloridostudios.com/wp-content/uploads/2021/06/DeakinandBlue_2.png)
![](https://coloridostudios.com/wp-content/uploads/2021/06/DeakinandBlue_3.png)
With limited budget for a beach shoot, we decided to capture the brand imagery in a studio and then created a set of montages, each one representing a key swimming environment.
![](https://coloridostudios.com/wp-content/uploads/2021/06/DB.gif)
![](https://coloridostudios.com/wp-content/uploads/2021/06/DeakinandBlue_8.png)
![](https://coloridostudios.com/wp-content/uploads/2021/06/DeakinandBlue_9.png)
We wanted to capture some timeless art deco style within the new visual language, speaking to the heritage of the brand story. We put a modern spin on this to keep everything looking contemporary.
![](https://coloridostudios.com/wp-content/uploads/2021/06/DeakinandBlue_10.png)
![](https://coloridostudios.com/wp-content/uploads/2021/06/DeakinandBlue_11.png)
![](https://coloridostudios.com/wp-content/uploads/2021/06/DeakinandBlue_4.png)
![](https://coloridostudios.com/wp-content/uploads/2021/06/DeakinandBlue_13.png)
![](https://coloridostudios.com/wp-content/uploads/2021/06/DeakinandBlue_14.png)
![](https://coloridostudios.com/wp-content/uploads/2021/06/DeakinandBlue_12.png)
![](https://coloridostudios.com/wp-content/uploads/2021/06/DeakinandBlue_16.png)
![](https://coloridostudios.com/wp-content/uploads/2021/06/DB_Poster2.png)
![](https://coloridostudios.com/wp-content/uploads/2021/06/DB_Poster1.png)