Deakin&Blue

British swimwear brand Deakin&Blue asked us to reimagine their whole visual identity, giving them a cleaner look and a more elegant, distinctive style.

Discipline__

  • Brand Identity
  • Art Direction
  • Packaging Design
  • UX/UI
  • Project Management

The new brand mark is constructed of concentric water ripples, forming a ‘D’ and a ‘B’.

With limited budget for a beach shoot, we decided to capture the brand imagery in a studio and then created a set of montages, each one representing a key swimming environment.

We wanted to capture some timeless art deco style within the new visual language, speaking to the heritage of the brand story. We put a modern spin on this to keep everything looking contemporary.

Next project

PepsiCo Health & Nutrition Sciences

PepsiCo Health & Nutrition Sciences are leaders in nutritional education. We worked closely with them to redesign their educational library and to create a new website with a comprehensive research and knowledge repository.

Discipline__

  • Brand Identity
  • Art Direction
  • Print Design
  • Illustration
  • Project Management
  • CMS Development
  • UX/UI