A complete rebrand for Child Poverty Action Group, one of the UK’s leading charities that fight to keep children out of poverty.
- Brand Identity
- Art Direction
- Creative Strategy
- Campaign Creative
- Project Management
- Print Design
The original brand mark for CPAG hadn’t been updated since the 60s. We created a new, bold mark with a vibrant colour palette and angles that signify progress and improvement.
We’ve worked closely with CPAG for many years and have produced a full library of publication designs to support the new brand.
Interior graphics, campaigns and merchandise examples.