CPAG Brand Refresh
A 2023 brand refresh for Child Poverty Action Group, one of our oldest clients and one of the UK’s leading charities, fighting to keep children out of poverty since 1965.
Discipline__
- Brand Identity
- Art Direction
- Creative Strategy
- Campaign Creative
- Project Management
- Print Design
CPAG were looking for more refreshing ways to promote their work through refreshed communication materials, engage their audience in a new way and raise awareness.
The new brand direction is colourful, bold, and inviting, highlighting CPAG’s awesome work and their continuous efforts to help children and communities.
Their graphic assets, ranging from typography, illustration and image treatment, have been re-imagined to offer a more unique and compelling visual direction.
A whole new library of illustrations, icons and patterns has been carefully curated and designed to give the brand a more own-able and refined look.
The newly developed range of illustrations is perfect for putting together playful compositions to be used in both print and digital material.
First Image
Moving image experts First Image approached us for a full rebrand. We created a simple brand system designed to move.
Discipline__
- Brand Identity
- Creative Direction
- Print Design
- Illustration
- Project Management