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CPAG
A complete rebrand for Child Poverty Action Group, one of the UK’s leading charities that fight to keep children out of poverty.
Discipline__
- Brand Identity
- Art Direction
- Creative Strategy
- Campaign Creative
- Project Management
- Print Design
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The original brand mark for CPAG hadn’t been updated since the 60s. We created a new, bold mark with a vibrant colour palette and angles that signify progress and improvement.
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We’ve worked closely with CPAG for many years and have produced a full library of publication designs to support the new brand.
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Interior graphics, campaigns and merchandise examples.
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