ARMÉE cosmetics are a new player in the LA cosmetics scene. We worked closely with parent brand California Cosmetics to create a classy, modern brand identity.
- Brand Identity
- Art Direction
- Packaging Design
- Project Management
Our approach to the new brand identity was to craft something refined and simple but with a touch of luxury. A muted palette of light grey and nudes along with rose gold help to create a strong feminine style.
Along the visual identity, we went through a full UX/UI workstream to create the digital art direction and ecommerce platform for the brand.