Wada Foods
Spicy Snacking, Nigerian Style
Wada Foods is a brave new snack company, on a mission to turn up the heat on the traditional UK pub snack sector. Their line-up of traditional Nigerian street snacks are spicy and packed full of flavour, perfect accompanying table fodder for any lively pub visit.
The Setup
Client Christy really wanted a brand that reflected her Nigerian heritage but also one that would work on modern British supermarket shelves without too much traditional visual noise. The snack range needed to have a premium feel to compete with other snacks but with enough personality to stand out.
The Delivery
We created a brand that was colourful, full of hot sunshine and bold enough to reflect the punchy flavours of the snacks. Big type and vibrant colours were offset with a huge range of stamps and stickers, inspired by travel documents and luggage stamps to pay homage to the brand’s globe trotting heritage.
Skills
Campaign creative
brand architecture
Brand Strategy
design systems
packaging design
visual identity
