Stretch + Tents
Introduction
A new brand to help launch the next stage for event pioneers Stretch + Tents. Unconstrained by the limitations of traditional marquees, S+T can move from architectural plans to finished constructions in very little time, the end result being fascinating architectural spaces for large-scale festivals and events in an instant.
The Setup
The Stretch + Tents team came to us with a brand that was feeling a bit dated and a set of digital and printed materials that had started to get into a bit of a tangle over time. None of this reflected the quality and precision of their services as one of the UK’s leading stretch tent companies.
The Delivery
We focussed on one key insight in the studio, the core transformation from fabric and poles into a beautiful event space in a single day. The final shapes created are architecturally fascinating and often unique due to the modular nature of the constructions. We wanted the new brand identity to reflect this more architectural tone and created a visual language that’s all about precision and planning. A toned down blue and white colour palette to reflect architectural drawings is coupled with a construction style orange to align with the realisation of the spaces. The result is a clean, modern brand that feels light and precise, perfectly representing the S+T offering.
Skills
brand consultancy
Brand Strategy
Brand guidelines
design systems
kinetic branding
visual identity
