Ryse Strategy
Elevated Strategic Thinking
Brand identity and design system for Ryse, a strategic consultancy founded on the principle of creating growth. They specialise in elevating companies and brands through a tailored combination of business insight, data analysis and smart metrics.
The Setup
The Ryse team were in the planning process of launching their newly formed agency when they reached out. They wanted a strong new brand identity that positioned them as an authority on creating growth for clients. They needed a visual approach that would help to elevate them above competitors and a robust design system that would flex across presentations, digital comms and promotional materials.
The Delivery
The core of strategic thinking is making sense out of complex situations to create actionable plans. Something best achieved from a higher perspective. From the new logo's negative space arrow showing upward progress to the use of top-down environmental photography, every element of the new brand speaks to rising above the crowd for a clearer view. We created a simple colour palette and used the brand arrow in a whole array of different ways from showing tiny movements to huge crops, the final result is a brand that’s constantly rising and striving for more.
Skills
brand consultancy
Brand guidelines
design systems
visual identity
UX/UI design
