PepsiCo EE
Empowered Learning For Personal Trainers
We’ve been design partners with PepsiCo for many years, creating brands and defining digital experiences across their sustainability, nutrition and wellness divisions. Our latest project with the PepsiCo Life Sciences team was to help them create and launch their new Empowered Education initiative in the US.
The Setup
PepsiCo has a number of excellent channels that serve the healthcare professional community both in the US and around the world. Certified Personal Trainers are a pretty specific audience though, needing to communicate nutrition information with clients as part of a broader range of topics. So how best to help CPTs who are looking to keep their professional qualifications up to date, improve their offering and give their clients usable, science-backed nutrition advice?
The Delivery
We worked closely with the PepsiCo team in the US over the last 18 months to create a platform that can deliver all this and more; Empowered Education. The initial phase was designing a bold new visual identity and a robust design system with a huge range of assets and layouts, to ensure design consistency and endless variety. Next was the UX, UI and development of a bespoke learning platform in Drupal that allows PTs free access to a rich library of science-based educational materials. The end result is a system and platform that gives the PepsiCo Life Sciences team the freedom to communicate and deliver nutritional content in an easy and accessible way.
Skills
brand architecture
Brand Strategy
Brand guidelines
design systems
visual identity
motion design
UX/UI design
