BioFuture
Bags of Enthusiasm For The Environment
Product branding for Biofuture, a company on a mission to cut plastic waste in the UK and help reduce microplastics with their biodegradable food bags, food wraps and bin liners. We created a bright, organic set of packaging designs with hand-drawn illustrations that compliment the gentleness of the materials.
The Setup
Biofuture already had some products on the market but it was a limited selection and honestly, wasn’t looking its best. As they were in the process of expanding the number of products in the range, it was the perfect time to relaunch with a new set of packaging designs to help increase brand recognition, consistency and to create products that felt not just reliable but also desirable.
The Delivery
The products themselves are much kinder than polythene bags and food wraps, which can take hundreds of years to decompose into horrid microplastics. Fully biodegradable, the whole Biofuture range is gentle on the environment and we wanted the packaging to reflect this instantly. We started with craft boxes to underline the nature of the products, then created a set of bright, organic hand-drawn illustrations for each product that make them feel more artisanal. We balanced this with clean, informative typography to make the whole set feel premium and reliable.
Skills
Campaign creative
brand consultancy
Brand Strategy
design systems
visual identity
packaging design
